Location: Athens, AL
Type of Employment: Full Time
Position Specifics:
Department: Marketing Department at Corporate office
Reports to: Chief Operating Officer
Supervises: Yes (Marketing Project Coordinator) with functional team(s) participation and leadership
FLSA Status: Exempt
Date Completed: 6/28/2017
Purpose:
Lead the marketing function of the dealer organization working with the customer segment leads & department leads to sell equipment, parts & service in the dealer organization’s trade area.
Primary Responsibilities:
- Maintaining corporate brand strategy in-market with customers, internally with associates and externally with equipment manufacturers & related support organizations
- Development of marketing strategies & programs in alignment with manufacturer’s strategies & incentive programs
- Implementation of the tactical marketing operations leveraging dealer & manufacturer resources
- Dealer organization’s web site – continuous assessment and development of strategies to drive increased traffic
- Allocation of dealer & manufacturer resources for most efficient and effective utilization to achieve corporate objectives in penetration, sales, market share & absorption
- Customer segmentation, customer profile identification for refining targets & objectives
- Customer experience – defining & aligning with corporate objectives
- Leads the development and implementation of product merchandising and display strategies in-store, outside store & on-line
- Continuous assessment of dealer organization’s on-line/digital strategies, presence, search, social media and entre into new/emerging mediums
- Competitive & competitor analysis in multiple locations and within trade area
- Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper understanding of customer shopping & buying trends
- Define, manage, track & report on all marketing & advertising budgets & spends; develop monthly, quarterly, and annual advertising activities (television, radio, print, internet, social media, etc.)
- Coordinating marketing activities & advertising placement with external agencies
- Coordinating marketing functions & activities between the dealer organization & manufacturers marketing teams and leveraging manufacturers marketing resources
- Coordinating & supporting dealer organization sales & marketing events at corporate level leveraging local dealers for implementation
- Ensure appropriate marketing and public relations communications for all segments & departments of dealer organization
- Member of the senior management team, assisting in the development and implementation of the corporate strategy
- Member of the Sales Support Team in development of dealer incentives and marketing programs
- Coordinating & supporting internal dealer organization events & meetings (annual All Company Meeting, Leadership meetings & Sales meetings)
- Represent and promote the dealer organization in a professional and honest manner at all times, including personal conduct, behavior and appearance and dress
- Follows all safety rules and regulations in performing work assignments
- Perform other duties as assigned
Experience, Education, Skills and Knowledge:
- 5-7 years marketing/sales management experience
- Dealer organization & retail experience desired with knowledge of manufacturer sales incentives, co-op advertising programs and multi-store locations
- Competitive analysis experience in territories/regions, manufacturers, dealers, etc.
- Proven ability to lead & inspire others - face to face & remotely
- Proven ability to be a team player on & off the bench
- Proven ability to communicate effectively one-on-one and within a group
- Proven ability to analyze and interpret internal and external reports
- Proven ability to be creative and innovative from multiple perspectives- customer, manufacturer, dealer
- Bachelors Degree in business, marketing or equivalent work experience
- Ability to lift a minimum of 10 pounds; tasks may include lifting, bending, squatting, standing, sitting for prolonged periods of time
- Valid driver’s license with an insurable driving record required
- Ability to work extended hours, weekends and holidays if required
- Ability to travel to manufacturer events/meetings and ability to travel by auto to branch locations (day trips)
- Tool Sets – Microsoft Office applications, manufacturer & dealer provided applications, internet applications, social media applications and web-site content management system.
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