Purpose:
As our Inbound Lead & Ecommerce Coordinator in Athens, Alabama, you’re the first friendly contact for shoppers who reach out on online or respond to advertising. You’ll set prospective customers on a good path for purchase at one of our 28 John Deere dealerships by helping answer questions and connect them with their local contacts. If you’re a motivated, tech-savvy professional with a passion for great customer service, you might be a great fit.
When customer lead flow is lighter, you’ll take ownership of website pricing updates, support online equipment listings, and complete light automation/lead routing work.
You’ll get a great blend of customer interaction and digital marketing operations, and you’ll work with the sales team across all 28 locations to help drive sales.
Responsibilities:
o Respond quickly to new internet, phone, and chat leads
o Make follow-up attempts across phone, text, and email
o Work with customers to understand their equipment needs and ensure smooth handoffs to in-store sales teams
o Update pricing, promotions, availability, and product information on TriGreen.com
o Upload new equipment with photos, specs, and descriptions; maintain accurate digital content used by customers to browse inventory
o Help maintain and improve lead routing using automation software
o Provide structured feedback on lead quality and customer behavior to improve sales and marketing processes
Experience, Education, Skills and Knowledge:
o Experience in inside sales, internet sales, customer service, and/or digital marketing
o Willingness to work flexible hours, including some nights and Saturdays primarily in the spring season
o Proficiency in or willingness to learn CRM systems, automation systems, and product and inventory systems
o Proficiency in Microsoft office products such as Word, Excel, and PowerPoint
o Strong written and verbal communication skills across phone, text, and email
o Strong organizational skills and attention to detail
o Background in agriculture, construction, or landscaping a plus